Product Launch Catering Dubai
Standing food timed to the reveal. Canapé receptions from AED 150 per person. Service can pause for speeches, then continue so guests stay around the product.
B2B EVENT CATERING
Product launch catering Dubai, timed to the reveal
Product launch catering in Dubai is standing food timed to the reveal. Canapé receptions start from AED 150 per person. Service can pause for speeches, then continue so guests keep moving around the product.
From investor rooms in DIFC to larger unveilings in Downtown Dubai, menus are planned for the tone of the event: canapés, a press lunch, or a dessert station. Dietary notes are labelled. Presentation is considered, without competing with the product.
Explore our launch formats below, or see how we support wider corporate catering in Dubai, luxury catering, corporate event catering, and canapé catering.
Launch receptions
Canapé receptions start from AED 150 per person. Food pauses for the reveal.
| Package | Best for | What you get | What's included | Minimum | Price |
|---|---|---|---|---|---|
| Product launch canapé reception | product launch | Standing canapés timed around the reveal. Easy to pause for speeches. 2–4 staff to pass, replenish and clear. | Food, staff, setup and clearance | 10 guests | From AED 150 per person 5% VAT is shown as its own line. |
| Press launch hospitality | press launch | Smaller room, tighter timing, labelled dietary plates. 2–4 staff to pass, replenish and clear. | Food, staff, setup and clearance | 10 guests | From AED 150 per person 5% VAT is shown as its own line. |
Product launch canapé reception
Passed canapés timed to the reveal · One signature bite · Soft drinks
Not included: A seated dinner.
Press launch hospitality
Canapés · Coffee · Still and sparkling water
Not included: A seated dinner.
The full company brief
What a corporate catering day includes
Food is only the start. A company day also needs chefs or a drop-off kitchen, service staff when the room requires them, equipment that fits an office pantry, clearly labelled dietary options, a loading-bay window and one person who owns the timeline. The lists below are what we write into corporate quotes. The written quote names the dishes, the team and the price.

How the room is served
Service formats for a Dubai office or venue
Choose delivered lunches, a staffed buffet, passed canapés or individually plated service to suit the meeting. Drop-off is food, delivery and layout. A staffed buffet adds people for setup, replenishing and clearance. Canapés keep a standing room moving. Plated service is courses at a table. Each format has its own starting price.
What's included
- Drop-off, laid out, you serve
- Drop-off plus collection of empties
- Staffed buffet line
- Passed canapé reception
- Bowl-food standing service
- Plated courses at the table
- Live station where the building allows flame and power
- Hybrid: drop-off lunch, staffed evening
What the headline covers
- Food only
- Food and delivery
- Food, delivery and setup
- Food, staff, setup and clearance
- 5% VAT as its own line
- Unusual venue access quoted separately

One-off company nights
Staff parties, networking and launches
A company celebration is quoted per event. Food can pause for a speech or a product reveal. Seasonal gatherings, including Diwali corporate catering, use the same event operation.
Standing
- Passed canapés, about 8 to 12 pieces per guest over 90 minutes
- Bowl-food pockets
- Networking reception
- Launch timed to the reveal
- Awards-night service that pauses for speeches
Seated
- Staff party buffet, minimum 20 guests
- Gala banquet with courses timed to the programme
- 10 to 15 guest corporate dinner package
- Executive plated dinner outside that range

Who is in the room
Catering staff for a company meal or event
Drop-off has no staff remaining in the room. A staffed buffet includes one to two people for the line. Canapés need service staff to pass plates. Plated service needs a chef plus a floor team sized to the table. Extra roles are extra lines. Included waiters are not charged twice.
Roles we book
- Chef
- Waiter
- Runner on larger rooms
- Barista for a named break
- Floor supervisor on larger events
What they do
- Setup and pack-down inside booked hours
- Replenish the line
- Pass and clear
- Hold the timeline against the agenda
- Leave the pantry as found
Not included unless named
- A complete coffee-cart package
- Bartender and bar kit
- Overtime after the booked window
- Uniform changes for a brand colourway

What we bring
Equipment that fits a tower pantry
A Dubai office is not a ballroom. We bring what the format needs and check power, flame and lift size before the menu is locked. Unusual hire is a separate line.
Drop-off kit
- Sealed packaging
- Tongs and serving spoons
- Napkins
- Dietary labels
Staffed kit
- Chafing dishes
- Linen for the line
- Trays and stands
- Hot boxes
- Tableware for plated service
- Place settings on the dinner package

Beverages
Soft drinks as standard. Alcohol only where licensed
Water, coffee and tea are the default. Mocktails can be staffed. Wine or champagne is only where the venue licence allows it and the proposal names it. We do not assume an open bar.
Always available to quote
- Still and sparkling water
- Arabic coffee and tea
- Soft drinks
- Mocktail service
- Coffee break urns
Only when agreed
- Wine service where licensed
- Champagne toast where licensed
- Bartender with bar station
- Client-supplied alcohol, we serve if the licence allows it

Getting into the tower
Delivery, loading bays and building rules
DIFC, Business Bay, Downtown and Media City each have a different desk. Names, vehicle plates and lift slots change when food can arrive at temperature. Mention the building early. Unusual access is quoted separately.
What we need
- Tower and floor
- Loading-bay window
- Service-lift booking
- Security name list
- Power for hot-holding equipment
- Open-flame permission in writing, or we drop flame from the menu
Clearance
- Pack-down after the last meal
- Collection of empties on drop-off, if asked
- Waste handled to the building rule
- Pantry left as found on staffed jobs

What stays with you
What myCHEF does not supply
We coordinate with your planner, production team and venue. Room hire, audiovisual equipment, staging and entertainment stay with those specialists unless the quote names them.
Not in the catering operation
- AV and screens
- Staging and lighting
- Entertainment and DJs
- Venue hire
- General conference production
- Photographing or naming your clients unless you agree in writing
LAUNCH CATERING FORMATS
Formats Built for Unveilings
Canapé reception
Standing food guests can hold. Service that can pause for the reveal, then continue. Alcohol only where the venue is licensed and the proposal names it.
Learn MoreMedia & Press Lunch
Press hour: canapés or a short lunch, labelled plates, service that can pause for the reveal.
Learn MoreInvestor dinner
A seated table for a known guest list. Courses timed to the conversation. Not a standing reception copied down in size.
Learn MoreLive cooking station
Cooking in the room when power, space and venue rules allow it. Quoted as a staffed line, not assumed.
Learn MoreDessert and coffee close
A sweet canapé and coffee if the hour needs a close. Brand colour on napkins if you send a brief.
Learn MoreINDUSTRIES WE SERVE
Trusted Across Dubai Sectors
Technology & Startups
Automotive
Fashion & Luxury Retail
F&B and Hospitality
Finance & Real Estate
Wellness & Beauty
Launch Catering Planning Checklist
Menu aligned with brand identity
Dietary and cultural requirements
Timed service around speeches / reveals
Branded presentation and linens
Photographer-friendly plating
Dedicated event captain
What's Included
Menu written for the room
Canapés, a short lunch or a dessert close, planned around the reveal, the headcount and the venue rules.
Chef and service staff
People in the room sized to the format. Drop-off is food only. Staffed service is quoted as its own line.
Drinks as agreed
Soft drinks as standard. Alcohol only where the venue is licensed and it is named in the proposal.
Service that can pause
Food holds for speeches and the reveal, then continues so guests keep moving around the product.
Tableware for the format
Crockery, glass and napkins for the chosen service. Unusual hire is a separate line.
Setup, service and clear-down
The team builds, serves and packs down. Your staff stay with guests.
Launch Moments we coordinate catering for






Product Launch Catering Dubai: the questions we get before a booking
Yes. A press preview for a small room is a normal booking. The menu and staff are sized to the guest list, not copied from a ballroom template.
Staffed service is quoted when you need people in the room. Bartenders and alcohol only where the venue is licensed and the proposal names them. Drop-off is food and layout only.
Send the date, venue, headcount and reveal time as soon as you have them. We typically reply within 15 minutes during business hours. Larger rooms need venue access checked before the menu is final.
Yes. Offices, showrooms, hotels and partner venues across Dubai. We work to the venue’s access rules. Yacht hire stays with you; we cater the boat if you arrange it.
Launch Catering Locations
Ready to Launch?
Send the date, the room, the headcount and the reveal time. You get an itemised proposal. Dietary notes can follow.

